3 Ways that Home Staging Seriously Works

It’s no secret that home staging helps homes sell faster and for more money — and there’s plenty of data to back that up. For instance, the Real Estate Staging Association (RESA) found that staged homes spend 73% less time on the market than unstaged homes, while staged properties sell for an average of $40,000 more than their asking price.

But how exactly does home staging work? And is it really worth the investment if you’re trying to sell your home? Keep reading for three clear reasons that home staging matters — even in a seller’s market.

Home staging helps home buyers imagine themselves living in the home.

Whether we’ve staged a vacant property or we’ve worked our magic on an occupied home (i.e. decluttering, neutralizing, and updating), the goal of staging is to appeal to the imaginations of potential homebuyers. Thoughtful staging should help buyers feel like they’re walking into their new home — not someone else’s. From a beautifully made bed to a cookbook artfully propped on a countertop, every detail is designed to create an emotional connection with buyers.

Staging accentuates a home’s highlights — and downplays its downsides.

Whereas a vacant property puts every flaw on full display, a staged property can shine the spotlight on its advantages while camouflaging imperfections. From our first consultation at a property, we’re searching for what sets the home apart and thinking about how we can highlight those features — such as a great fireplace, an enviable pantry, or a room with a view. Everything from the arrangement of furniture and paint colors to the height that artwork is hanging can have a huge impact on how the home photographs and how it feels in person. 

Staging makes homes photo-ready.

Listing photos are usually the first things that home buyers see when they’re looking at potential properties to buy. If the photos depict a dark, messy, or bland space, buyers are unlikely to even consider a showing. We’re always thinking about how a space will look through a photographer’s lens, because we know how important great photos are for attracting showings — and helping them stand out from comparable properties.

Whether you’re a homeowner, a builder, or a realtor with a property to sell, staging is a powerful way to present the home in its very best light so that it sells quickly and for top dollar. Get in touch with Fiddleleaf Staging Company today and let’s chat about how we can work together to prepare your home for market.